CRM — Customer Relationship Management Platform

Know Your Customers.
Grow Every Relationship.

A purpose-built CRM that centralises your customer data, automates engagement journeys, and delivers real-time intelligence — so every interaction is personal, timely, and measurable. Built for brands and agencies who demand more than a spreadsheet.

CRM — Contacts Dashboard
84%
Audience Engaged
vs last month +9%
Recent Activity
TM
Thabo M.Journey: Active
LK
Lerato K.Email Opened
SM
Sarah M.Segment: VIP
12.4K
Contacts
38
Segments
6
Journeys
360°
Customer View
Full profile per contact
100%
White Label
Your brand, always
Real-time
Analytics
Live engagement data
Auto
Journeys
Set it and forget it
API
First
Easy integrations

One Platform. Every Customer. Every Touchpoint.

Social Wiiv CRM gives you a single, unified view of every customer — combining contact management, audience segmentation, and automated engagement journeys into one platform built specifically for brands and agencies who need to move fast and personalise at scale.

From first interaction to loyal advocate, every customer touchpoint is tracked, recorded, and available in real time — so your team always knows exactly where each relationship stands.

Fully white-labelled. Your brand, your domain, your CRM — zero Social Wiiv attribution visible to your customers or team.

Contact Hub

Every customer profile in one place — history, preferences, segments, and engagement scores all in a single view.

Smart Segments

Build dynamic audiences based on behaviour, demographics, purchase history, or any custom attribute — updated in real time.

Targeted Campaigns

Plan and execute multi-channel campaigns across email, SMS, and WhatsApp — targeted to precise audience segments for maximum impact.

Built for Brands That Need to Scale

Whether you manage hundreds or hundreds of thousands of contacts, the Social Wiiv CRM scales with you — keeping every relationship personal, tracked, and actionable.

6 Powerful Modules. One CRM.

Every feature is included out of the box — no add-ons, no per-seat surprises. A complete CRM platform ready to deploy under your brand from day one.

Contact Management

A centralised contact database with full profile views — communication history, segment membership, engagement scores, purchase activity, and custom fields all in one place.

Full Profiles Custom Fields Activity History
Audience Segmentation

Build static or dynamic segments based on any combination of behaviour, demographics, purchase history, lifecycle stage, or custom tags — with real-time auto-updates.

Dynamic Segments Behaviour Triggers Custom Tags
Engagement Tracking

Track opens, clicks, form completions, purchases, and event attendance per contact — building rich engagement scores that surface your hottest leads and most loyal customers.

Engagement Score Event Tracking Lead Scoring
Campaign Management

Plan, execute, and measure targeted campaigns across email, SMS, and WhatsApp — with A/B testing, scheduling, and per-segment performance reporting built in.

A/B Testing Scheduling Multi-Channel
Analytics & Reporting

Real-time dashboards and exportable reports covering segment growth, campaign performance, engagement trends, and conversion metrics — all in one place.

Live Dashboards Export Reports Conversion Metrics
API & Integrations

Connect your CRM to existing platforms — eCommerce, loyalty programmes, event ticketing, WhatsApp, and third-party tools — via a robust REST API with webhook support.

REST API Webhooks Platform Sync

A Single Source of Truth for Every Customer

Stop juggling spreadsheets and disconnected tools. The Social Wiiv CRM centralises every customer record into a rich, unified profile — giving your team everything they need to build meaningful relationships at scale.

What's in every contact profile

  • Full Communication History — Every email, SMS, WhatsApp, and campaign touch logged chronologically.
  • Engagement Score — A dynamic score that reflects each contact's level of interaction with your brand.
  • Segment Membership — See exactly which audiences a contact belongs to and how they qualify.
  • Custom Fields — Add any data point relevant to your business — loyalty tier, location, last purchase, preferences.
  • Event & Activity Log — Track form submissions, purchases, event attendance, and app activity per contact.

All contact data is POPIA and GDPR-compliant — with full consent management, opt-out tracking, and data retention controls built in.

TM
Thabo Mokoena
thabo.mokoena@email.com  ·  +27 82 123 4567
VIP
92
Eng. Score
47
Interactions
R4.8K
Lifetime Value
Recent Activity
Opened: Winter Campaign Email
2 hours ago  ·  Clicked: View Offer
Ticket Purchased: Summer Festival
Yesterday  ·  R550.00
Entered Journey: Win-Back Flow
3 days ago  ·  Step 2 of 5

Stop Sending to Everyone. Start Talking to Someone.

Blanket messaging is noise. The Social Wiiv CRM lets you build precise, dynamic audience segments so every communication feels personal — increasing open rates, conversions, and long-term loyalty.

  • Dynamic Segments — Contacts are automatically added or removed as they meet or exit criteria. Always up to date, no manual effort.
  • Behaviour-Based Filters — Segment by opens, clicks, purchases, event attendance, time since last interaction, and more.
  • Demographic Filters — Age, location, gender, language, and any custom field you define.
  • Lifecycle Stages — New, Active, At-Risk, Lapsed, and VIP tiers automatically assigned based on engagement scoring.
  • Segment Overlap Analysis — Understand how your audiences intersect to avoid over-communication and fatigue.

All segments integrate directly with the journey builder and campaign tools — so targeting your audience takes seconds, not hours.

38
Active Segments
Dynamic — always in sync
Auto
Updated
No manual list management

Segment examples

VIP Customers — Purchased 3+ times in 90 days 1,240
At-Risk — No engagement in 60+ days 387
New Joiners — Signed up in last 7 days 92
Gauteng — Cape Town — Event Attendees 3,610

Data That Drives Better Decisions

Real-time dashboards give you an always-current view of your audience health, campaign performance, and journey effectiveness — so you can act fast and improve continuously.

All analytics are available in real-time — no data exports, no waiting, no manual reporting.

What you can measure

  • Audience growth and churn by segment over time
  • Campaign open rates, click-through rates, and conversions
  • Journey completion rates and drop-off steps
  • Contact engagement score distribution
  • Lifetime value and revenue attribution per segment
  • Channel performance — email vs SMS vs WhatsApp
84%
Engagement Rate
6
Active Journeys
12.4K
Total Contacts

Engagement by segment

VIP Customers96%
Active Customers84%
New Joiners71%
At-Risk Customers38%

Reports can be exported as PDF or CSV and scheduled for automatic delivery to your inbox — daily, weekly, or monthly.

100% Your Brand. Zero Compromise.

Fully Branded

Your logo, brand colours, custom domain, and identity throughout the entire CRM. Your team and customers will never see the Social Wiiv name.

Zero Social Wiiv attribution

API-First Architecture

Connect the CRM to your existing platforms — event ticketing, loyalty programmes, eCommerce, WhatsApp, and third-party tools — via a comprehensive REST API with webhook support.

REST API with webhook support

POPIA & GDPR Ready

Built-in consent management, opt-out tracking, data retention policies, and audit logs — so your CRM stays compliant with South African and international data regulations.

POPIA · GDPR · ISO 27001

Platform integrations

Event TicketingActive
Loyalty & RewardsActive
WhatsApp MarketingActive
eCommerce PlatformActive

Turn Customer Data Into
Lasting Relationships.

See how Social Wiiv CRM can centralise your audience, automate engagement, and surface the insights you need to grow. Book a personalised demo with our team today.