This Cookie Policy explains how Social Wiiv (Pty) Ltd uses cookies and similar tracking technologies on our websites, including www.socialwiiv.com and the Social Wiiv consumer engagement and marketing platform. Please read this policy carefully alongside our Privacy Policy.
This Cookie Policy covers all Social Wiiv websites and platforms. It should be read alongside our Privacy Policy and any applicable Data Processing Agreement.
This Cookie Policy explains how Social Wiiv (Pty) Ltd (“Social Wiiv”, “we”, “us”, or “our”) uses cookies and similar tracking technologies on our websites, including www.socialwiiv.com, and the Social Wiiv consumer engagement and marketing platform (collectively referred to as the “Platform”).
Cookies and similar technologies such as pixels, tags, and local storage are used to enable essential platform functionality, improve user experience, support internal campaign features, and analyze the performance and usage of the Platform.
This Cookie Policy describes:
Essential cookies that are necessary for the secure operation and functionality of the Platform may be placed automatically on your device. Non-essential cookies, including analytics or campaign-related cookies, will only be deployed after you have provided consent through our cookie management interface or where applicable law permits their use.
By continuing to access or use the Platform after being presented with our cookie notice or preferences banner, you acknowledge that cookies may be used in accordance with this Cookie Policy.
This Cookie Policy is designed to comply with applicable data protection and privacy laws governing the use of cookies and similar tracking technologies.
Social Wiiv (Pty) Ltd processes cookie-related data in accordance with the following regulations, where applicable:
In accordance with these regulations, Social Wiiv implements measures to ensure transparency, lawful processing, and user control over the use of cookies. These measures include:
Where different regulatory standards apply based on a user’s jurisdiction, Social Wiiv will apply the highest applicable standard of protection to ensure compliance with international privacy and data protection obligations.
Cookies are small text files placed on your device when visiting a website or using an online platform. They enable recognition, preference storage, and secure operation of online services.
Cookies may be created directly by the website or platform being visited (first-party cookies) or by external service providers whose services are integrated into the platform (third-party cookies).
Cookies typically perform functions such as:
In addition to cookies, we may also use similar technologies that perform comparable functions. These technologies may include:
For the purposes of this Cookie Policy, the term “cookies” includes cookies and any similar technologies that store or access information on a user’s device for purposes related to the operation, security, and improvement of the Platform.
Cookies may either be session cookies, which are automatically deleted when a user closes their browser, or persistent cookies, which remain on a user’s device for a defined period of time or until manually deleted.
Social Wiiv uses different categories of cookies to ensure the secure operation, functionality, and performance of the Platform.
4.1 Essential Cookies. Essential cookies are strictly necessary for the operation, security, and core functionality of the Platform. They enable user authentication, session management, device recognition, and protection against security threats including unauthorized access and fraudulent activity. Because these cookies are required for the Platform to function properly, they cannot be disabled through cookie preference controls.
Examples of essential cookie purposes include:
4.2 Analytics Cookies. Analytics cookies collect information about how users interact with the Platform, including pages visited, session duration, and general usage patterns. This information helps us monitor system performance, diagnose technical issues, and improve the functionality and usability of the Platform. Analytics cookies may be provided by trusted third-party analytics services. Where possible, the information collected is aggregated or anonymized. These cookies are only activated after the user provides consent through the cookie management interface.
4.3 Campaign and Referral Cookies. Campaign or referral cookies support certain marketing or engagement features within the Platform, including referral programs, promotional campaigns, and gamified engagement activities. These cookies help track referral activity or participation in platform campaigns so that rewards, credits, or points may be allocated appropriately. They are used solely for internal platform campaign functionality and are not used for behavioral advertising or cross-site tracking. Where required by applicable law, these cookies will only be activated after the user has provided consent.
4.4 First-Party and Third-Party Cookies. Cookies may be categorized based on who places them:
The table below identifies the cookies currently used on the Platform, including their category, purpose, duration, and whether they are set by Social Wiiv or a trusted third-party provider.
Social Wiiv regularly reviews the cookies used on the Platform and may update this table where cookies are added, modified, or removed as part of platform updates or service improvements.
| Cookie Name | Category | Purpose | Duration | Party |
|---|---|---|---|---|
| TimeZone | Essential | Stores the user’s time zone to ensure content, timestamps, and notifications are displayed correctly. | 30 days | First |
| ud | Essential | Identifies the user’s device to maintain secure access and continuity of authenticated sessions. | 30 days | First |
| platform | Essential | Identifies the platform being used (e.g., Web, iOS, Android) to optimize compatibility and user experience. | 30 days | First |
| auth | Essential | Maintains authenticated user sessions and enables secure login access to the Platform. | Session | First |
| MinAge | Essential | Verifies that a user meets minimum age requirements for certain campaign environments (e.g. nightlife or event-related campaigns). | 30 days | First |
| RememberMe | Essential | Remembers user login preferences when the “Remember Me” option is selected to simplify future authentication. | 30 days | First |
| CsrfToken | Essential | Provides protection against cross-site request forgery (CSRF) attacks to ensure secure form submissions and user actions. | Session | First |
| Antiforgery | Essential | Implements additional anti-forgery protections for secure data transactions and user authentication workflows. | Session | First |
| invite | Campaign | Tracks referral activity for internal campaigns such as “Invite a Friend” to allocate platform points, credits, or rewards. | 30 days | First |
| onlinepromoter | Campaign | Tracks referral activity from online promoters participating in gamified campaigns or promotional activities hosted on the Platform. | 30 days | First |
| promoter | Campaign | Supports promoter management and referral tracking for event or campaign engagement programs operated through the Platform. | 30 days | First |
| ai_user | Analytics | Used by Microsoft Azure Application Insights to identify returning users and monitor application performance. | 1 year | Third (Microsoft) |
| ai_session | Analytics | Used by Microsoft Azure Application Insights to track session activity and application performance metrics. | 30 min | Third (Microsoft) |
| _ga | Analytics | Used by Google Analytics to distinguish users and analyze platform usage in aggregated or anonymized form. | 2 years | Third (Google) |
Social Wiiv uses cookies for legitimate operational, security, and service improvement purposes only. Cookies are never used for targeted advertising or sold to third parties.
6.1 Providing and Maintaining the Platform. Cookies enable the core functionality of the Platform, including user authentication, session management, and the delivery of platform features. These cookies allow the Platform to recognize authenticated users, maintain secure sessions, and ensure that services function correctly across different devices and browsers.
6.2 Security and Fraud Prevention. Certain cookies are used to protect the integrity and security of the Platform by preventing unauthorized access, detecting suspicious activity, and protecting against malicious attacks such as cross-site request forgery (CSRF) and other security threats. These cookies are essential to maintaining the security of user accounts and platform infrastructure.
6.3 User Preferences and Experience. Cookies may store user preferences or settings that enhance the user experience, including remembering login preferences, identifying a user’s device or platform type, and ensuring that platform content is presented appropriately based on user configuration.
6.4 Campaign and Referral Management. The Platform may use cookies to support internal engagement campaigns, referral programs, or promotional activities. These cookies enable the Platform to track referral sources, campaign participation, and other interactions necessary to allocate points, rewards, or credits in accordance with the applicable campaign rules. These cookies are not used for behavioral advertising or cross-site tracking.
6.5 Performance Monitoring and Platform Improvement. Analytics cookies may be used to collect aggregated information about how users interact with the Platform, including pages visited, session duration, and system performance metrics. This assists Social Wiiv in monitoring platform stability, diagnosing technical issues, and improving the performance, usability, and reliability of the Platform. Where possible, analytics data is aggregated or anonymized.
6.6 Compliance with Legal and Contractual Obligations. Cookies may also be used where reasonably necessary to comply with applicable legal obligations, regulatory requirements, or contractual commitments, including maintaining audit logs, enforcing platform terms of service, and ensuring compliance with applicable data protection regulations.
Social Wiiv does not use cookies for targeted advertising or sell cookie-related personal data to third parties. All cookie-related processing is conducted in accordance with this Cookie Policy, the Social Wiiv Privacy Policy, and applicable data protection laws.
Where the use of cookies involves the processing of personal information, Social Wiiv processes such information in accordance with applicable data protection laws including POPIA, GDPR, and CCPA/CPRA.
7.1 Legitimate Interests. Essential cookies that are necessary for the secure operation, integrity, and core functionality of the Platform are processed on the basis of Social Wiiv’s legitimate interests. These interests include maintaining secure user authentication, protecting against fraud and unauthorized access, ensuring platform stability, and delivering services requested by users. Such cookies are considered strictly necessary for the provision of the Platform and do not require prior user consent where permitted by applicable law.
7.2 User Consent. Cookies that are not strictly necessary for the operation of the Platform, including analytics or campaign-related cookies, are processed based on the user’s consent where required by applicable law. These cookies are deployed only after the user has provided consent through the Platform’s cookie banner or cookie management interface. Users may withdraw or modify their consent for non-essential cookies at any time through the cookie preference controls available on the Platform or through their browser settings. Withdrawal of consent will not affect the lawfulness of processing that occurred prior to the withdrawal.
7.3 Compliance with Legal Obligations. In certain circumstances, cookies or related technologies may be used where reasonably necessary to comply with applicable legal or regulatory obligations, including security monitoring, audit requirements, or compliance with lawful requests from regulatory authorities. Social Wiiv applies appropriate safeguards to ensure that any personal information processed through cookies is limited to what is necessary for the purposes described in this Cookie Policy.
Where required by applicable law, Social Wiiv obtains a user’s consent before placing or activating cookies that are not strictly necessary for the operation of the Platform.
When users first access the Platform, they are presented with a cookie consent banner or similar notice that allows them to review information about the categories of cookies used and to accept or decline the use of non-essential cookies. Non-essential cookies will only be activated once the user has provided the required consent through the cookie management interface.
Users may withdraw or modify their consent to the use of non-essential cookies at any time by accessing the “Manage Cookie Preferences” option available on the Platform or by adjusting their browser settings to block or delete cookies. Withdrawal of consent will not affect the lawfulness of any processing that occurred prior to the withdrawal.
Essential cookies that are necessary for the secure operation, authentication, and core functionality of the Platform may be placed automatically and do not require user consent under applicable data protection laws. Disabling or blocking these cookies through browser settings may affect the functionality, availability, or security of certain features of the Platform.
Social Wiiv maintains records of cookie consent where required by applicable law in order to demonstrate compliance with regulatory obligations. You can manage your preferences at any time using the button below.
Users have the ability to control and manage the use of cookies through several mechanisms provided by the Platform and through their browser or device settings.
9.1 Cookie Preference Controls. The Platform provides a cookie management interface that allows users to review and manage their cookie preferences. Through this interface, users may accept, decline, or modify their consent for categories of cookies that are not strictly necessary for the operation of the Platform, including analytics and campaign-related cookies. Changes made through the cookie preference controls will take effect for future browsing sessions or interactions with the Platform.
9.2 Browser Settings. Most web browsers allow users to control cookies through their browser settings. Users may configure their browser to: block all cookies; accept or reject specific types of cookies; delete cookies that have already been stored on their device; or notify the user when cookies are being placed. Please note that disabling or blocking certain cookies, particularly essential cookies, may affect the functionality, security, or availability of certain features of the Platform.
9.3 Analytics Opt-Out Options. Users may opt out of certain analytics technologies used on the Platform through the tools provided by the respective service providers:
9.4 Global Privacy Controls. Where supported by a user’s browser or device, Social Wiiv recognizes and respects Global Privacy Control (GPC) signals in accordance with applicable privacy regulations, including CCPA/CPRA requirements. When a valid GPC signal is detected, the Platform may automatically disable non-essential cookies that rely on user consent. Users are encouraged to review their cookie preferences periodically and update them as necessary to reflect their privacy preferences.
Some browsers transmit a “Do Not Track” (DNT) signal indicating a user’s preference not to be tracked across online services.
At present, there is no universally accepted standard that defines how websites and online services should interpret or respond to DNT signals. Accordingly, the Platform does not currently respond automatically to Do Not Track (DNT) signals transmitted by browsers. However, users may manage their cookie preferences through the cookie management interface provided on the Platform or through their browser settings as described in this Cookie Policy.
Social Wiiv does recognize and support Global Privacy Control (GPC) signals where such signals are technically detectable and required under applicable law. Global Privacy Control is a browser-based signal that communicates a user’s preference to opt out of certain types of data processing or sharing.
Where a valid GPC signal is detected from a user’s browser or device, Social Wiiv will treat that signal as a request to disable or restrict non-essential cookies that require user consent, including certain analytics or campaign-related cookies, to the extent required by applicable privacy laws such as the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Users who wish to exercise greater control over tracking technologies are encouraged to use the cookie preference controls available on the Platform or configure their browser settings to block or delete cookies.
In certain circumstances, the Platform may utilize cookies placed by trusted third-party service providers whose services are integrated into the Platform.
Third-party cookies are used to support specific functions such as analytics, performance monitoring, or technical infrastructure services that assist Social Wiiv in operating and improving the Platform. Third-party cookies are set by external service providers and are governed by the respective privacy policies and terms of those providers. Social Wiiv does not control the placement, operation, or continued use of such cookies once they are deployed by the relevant third party, although Social Wiiv takes reasonable steps to ensure that such providers comply with applicable data protection obligations.
The third-party services currently used on the Platform include, but may not be limited to:
These third-party cookies are used solely for operational analytics and platform performance monitoring and are not used by Social Wiiv for targeted advertising or behavioral profiling.
Where required by applicable law, third-party cookies that are not strictly necessary for the operation of the Platform will only be activated after the user has provided consent through the cookie management interface.
Social Wiiv enters into appropriate contractual arrangements with third-party service providers where required, including Data Processing Agreements and other contractual safeguards designed to ensure that personal information processed through such services is handled in accordance with applicable data protection laws.
Certain information collected through cookies may be processed or stored in jurisdictions outside the user’s country of residence.
Social Wiiv primarily hosts and operates its Platform infrastructure on Microsoft Azure cloud services, which may involve the processing or storage of data in secure data centers located in multiple jurisdictions. In addition, certain analytics services used on the Platform, such as Google Analytics and Microsoft Azure Application Insights, may process limited technical information outside of South Africa or the European Economic Area (EEA).
Where personal information collected through cookies is transferred across national borders, Social Wiiv takes reasonable steps to ensure that such transfers are conducted in accordance with applicable data protection laws, including the Protection of Personal Information Act, 2013 (POPIA) and the General Data Protection Regulation (GDPR).
These safeguards may include, where applicable:
Social Wiiv does not sell personal information collected through cookies to third parties. Any cross-border processing conducted by third-party service providers is limited to the purposes described in this Cookie Policy and is subject to contractual safeguards designed to protect user privacy and data security.
Social Wiiv implements appropriate technical and organizational measures to safeguard information collected through cookies and similar technologies.
These measures are designed to ensure the confidentiality, integrity, and availability of information processed through the Platform and are implemented in accordance with applicable data protection laws. Security controls applied to cookie-related processing may include, but are not limited to:
Social Wiiv periodically reviews and updates its security measures to address evolving security risks, technological changes, and applicable regulatory requirements. This may include security assessments, vulnerability testing, penetration testing, and independent security audits.
Although Social Wiiv takes reasonable steps to protect information processed through cookies, no method of internet transmission or electronic storage can be guaranteed to be completely secure. Users are therefore encouraged to take reasonable precautions when using online services, including protecting their login credentials and maintaining up-to-date browser and device security settings.
Cookies used on the Platform are retained only for the period necessary to fulfill the purposes for which they were placed, as described in this Cookie Policy.
The duration of each cookie may vary depending on its function and classification, and the applicable retention period is specified in the Cookie Table included in this Policy. Cookies generally fall into one of the following retention categories:
Once the specified retention period for a persistent cookie expires, the cookie will automatically be deleted or rendered inactive by the user’s browser.
Users may also remove cookies at any time by clearing their browser cookies or adjusting their browser settings to block or delete stored cookies. However, deleting or disabling certain cookies — particularly those classified as essential cookies — may affect the availability, functionality, or security of certain features of the Platform.
Social Wiiv periodically reviews the cookies used on the Platform to ensure that retention periods remain appropriate, proportionate, and consistent with applicable data protection laws and operational requirements.
The Platform and services provided by Social Wiiv are not intended for use by children under the age of 13 years, unless access is provided through a verified parent, legal guardian, or authorized organization.
Social Wiiv does not knowingly collect personal information from children through cookies or similar tracking technologies without appropriate authorization where required. Cookies used on the Platform are primarily designed to support essential platform functionality, security, and operational analytics and are not intended to profile or target children with advertising.
Where the Platform is used in connection with campaigns, promotions, or engagement programs that may involve minors, Social Wiiv expects the relevant campaign operator, client, or participating organization to ensure that appropriate parental consent or authorization has been obtained where required by applicable law.
If Social Wiiv becomes aware that personal information relating to a child has been collected or processed through the Platform without the necessary authorization, reasonable steps will be taken to investigate the matter and, where appropriate, delete such information in accordance with applicable data protection laws.
Parents or guardians who believe that a child may have provided personal information through the Platform without appropriate authorization may contact Social Wiiv using the contact details provided in this Cookie Policy to request the review or deletion of such information.
This Cookie Policy should be read together with the Social Wiiv Privacy Policy and any applicable Data Processing Agreement governing the use of the Platform.
These documents collectively explain how Social Wiiv collects, uses, processes, stores, and protects personal information in connection with the Platform and related services.
While this Cookie Policy specifically addresses the use of cookies and similar tracking technologies, the Privacy Policy provides broader information regarding the categories of personal information collected, the purposes of processing, the legal bases for processing, and the rights available to users under applicable data protection laws.
In the event of any inconsistency or conflict between the provisions of this Cookie Policy and the Social Wiiv Privacy Policy, the provisions of the Privacy Policy shall prevail with respect to the processing of personal information.
Nothing in this Cookie Policy shall limit or modify any rights or obligations established under the Privacy Policy, applicable user agreements, or applicable data protection legislation.
Social Wiiv reserves the right to modify, update, or amend this Cookie Policy from time to time in order to reflect changes in legal requirements, regulatory guidance, or industry practices.
Where material changes are made to this Cookie Policy, Social Wiiv will take reasonable steps to notify users by appropriate means. Such notification may include publishing the updated Cookie Policy on the Platform, displaying a notice within the Platform, or providing notice through other communication channels where appropriate.
The “Effective Date” indicated at the beginning of this Cookie Policy reflects the date on which the most recent update became effective.
Where required by applicable law, Social Wiiv will obtain renewed consent for the use of non-essential cookies if the nature or purpose of such cookies changes materially.
Users are encouraged to review this Cookie Policy periodically to remain informed about how cookies and similar technologies are used on the Platform. Continued use of the Platform following the publication of an updated Cookie Policy constitutes acknowledgment of the revised policy, to the extent permitted by applicable law.
If you have any questions about this Cookie Policy, the use of cookies on the Platform, or the manner in which Social Wiiv processes personal information, please contact us using the details below.

For cookie queries, use subject: "Cookie Policy — [Query Type]"