Since 2019, Social Wiiv has been Builders' trusted Employee Experience Platform partner — powering a white-label, Azure Entra ID integrated platform that serves 20,000+ employees across 174 national stores. The platform drives awards and recognition, compliance, internal communications, employee wellbeing, and cultural transformation — all from a single, data-free accessible hub branded entirely in the Builders identity.
Builders operates one of South Africa's most dynamic retail employee environments. Store-floor advisors, trade specialists, logistics crews, and management teams span Builders Warehouse, Builders Express, and Builders Trade Depot locations across every province — from flagship hypermarkets to neighbourhood stores. The challenge of reaching, recognising, and developing this workforce at scale required a platform solution built for the realities of a high-footfall, multi-location retail business.
— A geographically dispersed workforce with limited desk access, requiring mobile-first communications that work without personal data spend
— Awards and recognition programmes that needed to feel meaningful and visible at both store and national level
— Compliance communications requiring trackable, verifiable delivery across all 174 stores
— Internal marketing and brand awareness that could reach staff on the floor, not just in offices
— Employee wellbeing and sentiment monitoring across a large, diverse retail workforce
— Enterprise-grade authentication requirements — with Microsoft Azure Entra ID (managed through Massmart) as the access standard
"Retail employees are the face of the brand — every interaction a Builders team member has with a customer is shaped by how connected, valued, and informed they feel. We needed a platform that made every one of those 20,000 people feel like they're part of something bigger than their store."
— Builders People & Culture TeamSocial Wiiv designed and deployed a fully white-labelled Employee Experience Platform on a custom Builders domain — integrated with Azure Entra ID (via Massmart) for secure single sign-on, and enabled with Reverse Billing so every employee can access the platform on their mobile device without spending personal data. Since 2019, the platform has evolved continuously alongside Builders' people strategy, adding new features and capabilities as engagement priorities grow and change.
The Builders platform is built on a fully white-labelled foundation — custom domain, custom branding, custom navigation, and a fully bespoke UI that reflects the Builders visual identity throughout. Access is managed through Microsoft Azure Entra ID, operated by Massmart — meaning every Builders employee authenticates using their existing corporate credentials with no separate registration or password required.
The Builders Employee Experience Platform is built on Social Wiiv's modular addon architecture — giving Builders full control over which features are active, who sees them, when they appear, and what actions they reward. Every feature includes targeting, scheduling, an audit trail, points allocation, categories, search, comments, and social actions — all configured directly through the admin CMS.
Behind the employee-facing platform sits a full-featured admin CMS that gives the Builders People & Culture team — and their designated moderators, content creators, and analytics viewers — complete control over every aspect of the platform. Day-to-day publishing, campaign management, reporting, and user administration all happen without needing developer support.
The Builders Employee Experience Platform is available as native applications on both Android and iOS — giving store-floor employees access on the devices they carry every day, without requiring a desktop or computer terminal. Push notification campaigns allow the Builders People team to reach all employees or specific store segments directly on their phones with targeted, time-sensitive communications — whether for a recognition moment, a compliance deadline, or a safety update.
"A store assistant on the floor shouldn't have to choose between their personal data budget and staying connected to the company. Data-free access makes the platform genuinely inclusive — it reaches the people who need it most."
— Builders People & Culture TeamThe Builders Employee Experience Platform isn't a single programme — it's the infrastructure that powers Builders' entire people strategy. Since 2019, the platform has been the delivery mechanism for Builders' most important employee experience initiatives, evolving continuously as the business grows and as new priorities emerge across its 174-store national footprint.
Whether you're a growing retail business or a national enterprise with tens of thousands of employees — Social Wiiv can design and deploy a white-label, Azure-integrated Employee Experience Platform tailored to your workforce, your culture, and your goals.