Cadbury P.S. South Africa launched a "Share the Love" Valentine's campaign, giving fans a way to record and share personalised video messages — printed as a QR code sticker on the P.S. bar itself. Social Wiiv delivered the custom Video Booth tablet app, sticker printer integration, and white-label microsite that made it all possible across 14 venues nationwide.
Cadbury P.S. already had a clear gifting proposition — a personalised chocolate bar you give to someone special. But for their Valentine's campaign, the brand wanted to go further. They needed a way for fans to attach a genuine, heartfelt video message to the bar itself — something that would travel with the chocolate and create a memorable moment when the Valentine received it.
The challenge was building an end-to-end experience that felt seamless at the point of activation. It had to work live, at malls and university campuses across the country, with high foot traffic and minimal friction. Consumers needed to be able to purchase a Cadbury P.S. bar, step into the booth, record their message, and walk away with a QR sticker on the bar — all within a few minutes. The Valentine, on the other end, needed to be able to scan the sticker and immediately see the video — without downloading anything.
"The concept of linking a physical chocolate bar to a personalised video message is a beautiful idea — but turning it into a reality at 14 venues simultaneously, with a printer, a webcam, and a consistent brand experience, required every part of the tech stack to work perfectly."
— Social Wiiv Activation TeamSocial Wiiv designed and built a fully white-labeled Video Booth solution for the Cadbury P.S. "Share the Love" campaign — a custom tablet app with webcam and microphone recording, branded frame overlays, real-time QR code generation, and an on-site sticker printer. Each video was also delivered to its own personalised microsite, accessible with a single QR scan.
The centrepiece of the activation was a fully custom, white-labeled tablet app built specifically for the Cadbury P.S. campaign. Deployed at every booth across all 14 venues, the app guided each participant through the full video recording experience — from registration to QR sticker in one seamless flow.
The tablet app was connected to a dedicated sticker printer at each booth location. As soon as the participant confirmed their video, the QR code was automatically sent to the printer — no manual steps, no delays. The result was a 5cm × 5cm sticker, branded to the campaign, carrying a unique QR code linked directly to that participant's video.
Each sticker was printed in seconds via the booth's connected sticker printer — then stuck directly onto the Cadbury P.S. chocolate bar. When the Valentine received the bar and scanned the sticker, they were taken straight to the personalised video microsite where their message was waiting.
When the Valentine received the P.S. bar and scanned the QR sticker, they were taken directly to a white-labeled microsite built specifically for the campaign. The page loaded their personalised video immediately — no login, no app download, no friction. Just the message, beautifully presented in the Cadbury P.S. brand.
Every participant who recorded a video was automatically entered into a prize draw, giving the campaign an additional incentive layer to drive booth participation throughout the roadshow.
Across 7 malls and 7 university campuses, the Cadbury P.S. Video Booth delivered 2,475 unique, personalised video messages — each one printed as a QR sticker and physically attached to a P.S. bar. The campaign created a genuinely novel Valentine's gifting moment: a chocolate bar that played a video when scanned.
What made this activation unique was the physical-digital bridge it created. The QR sticker on the chocolate bar was not a gimmick — it was the point of the product. When a Valentine received a P.S. bar with a sticker on it, scanning it was the natural next step. The video microsite then delivered the personalised message in a clean, branded environment that reflected the emotion of the campaign.
"2,475 people recorded a video message on a chocolate bar and gave it to someone they care about. Each one of those was a genuine, memorable moment — not just an impression or a click. That's what experiential technology is for."
— Social Wiiv Activation TeamThe automatic QR code print — delivered in seconds after confirming the recording — was critical to the booth experience. Any delay or friction at that point would have broken the flow. The system handled all 2,475 videos across 14 venues without manual intervention at the printing stage, keeping the experience fast and consistent for every participant throughout the campaign period.
Watch the Cadbury P.S. "Share the Love" Valentine's campaign — the video booth experience, QR sticker print, and personalised microsite bringing the activation to life across South Africa.
Whether it's a Valentine's campaign, a product launch, or a retail roadshow — Social Wiiv can design and deploy a fully white-labeled video booth solution with QR print, personalised microsites, and data capture built in.