Hisense needed a way to reward customers purchasing their products in-store — but with full accountability for every prize, complete promoter oversight, and a social sharing mechanic that extended the brand moment beyond the till. Social Wiiv delivered a custom-built Windows tablet app with an integrated Spin & Win engine, promoter management system, till-slip verification, and a branded social photobooth — deployed across 12 stores nationwide.
Hisense wanted to run a nationwide in-store brand activation that rewarded customers who purchased Hisense products — but a manual prize-giving system carried serious risks. Prizes could be misallocated. Promoters could be unaccountable. Stock levels couldn't be tracked in real time. And there was no way to capture the brand moment or extend it socially after the customer left the store.
The brief called for a purpose-built solution that could:
— Verify each customer's purchase through a till-slip photo before any prize was awarded
— Manage promoters across 12 stores with individual accountability, logins, and performance tracking
— Track every prize in real time so the spin wheel would never land on an out-of-stock item
— Create a shareable social brand moment that extended Hisense's reach beyond the store floor
"We needed complete confidence that every prize was accounted for — and that our promoters were logging every interaction. The system had to protect the integrity of the promotion from day one."
— Hisense Marketing TeamSocial Wiiv custom-developed a native Windows application (.APK) installed directly onto Windows tablets assigned to each Hisense promoter. The app unified four core pillars — promoter management, customer registration with purchase verification, Spin & Win prize mechanics, and a social photobooth — into a single, fully accountable activation platform deployed simultaneously across 12 stores nationwide.
Social Wiiv custom-developed a fully branded native Windows application (.APK) for the Hisense brand activation. The app was installed directly onto Windows tablets, with each tablet assigned to a specific promoter at a specific store. The app operated as the single point of truth for every customer interaction — from registration through to prize award and photo capture — eliminating any paper-based process and ensuring every action was logged digitally in real time.
Every promoter across all 12 stores operated under a fully managed system — with individual logins, shift logging, prize allocation, and a live leaderboard to drive performance. No promoter could process a customer or award a prize without being logged in and accountable. The system gave Hisense's marketing team complete oversight of every promoter's activity in real time.
Every spin had to be earned. Before a customer could interact with the Spin & Win wheel, the promoter captured their details, photographed their till slip as proof of Hisense purchase, and logged the specific product purchased and price paid. Only then could the customer spin. The wheel's outcome was governed by real-time stock levels — ensuring it could never land on a prize that had run out.
After the spin, the brand moment continued. The promoter captured a photo of the winner using the tablet app camera — and a custom Hisense branded overlay was automatically applied. The winner received an SMS with a link to their personalised photo, hosted on a custom Hisense-branded microsite with direct share buttons to social media. Every link was tracked to measure how many winners chose to share their win — turning each activation into an organic social broadcast.
The Hisense Brand Activation delivered a fully accountable, zero-leakage promotion across all 12 stores simultaneously. Every registration was purchase-verified, every prize was tracked in real time, and every winner became a potential social brand broadcaster through the photobooth mechanic.
The Prize Management System proved its value immediately — with the wheel's outcome linked directly to real-time stock levels, there was no scenario where a prize could be awarded that wasn't physically available with the promoter. Every spin resulted in a deliverable prize, protecting both Hisense's reputation and the customer experience.
The promoter leaderboard introduced a healthy competitive dynamic across stores — with promoters motivated not just to process activations but to maximise their ranking. The full stats view allowed Hisense to identify their highest-performing promoters and replicate those behaviours across the network. The social photobooth transformed every winner into a voluntary brand ambassador — with the tracked share links providing Hisense with measurable post-activation social reach data.
"The system gave us something we've never had before from an in-store activation — complete accountability. We knew exactly which promoter had processed every customer, which prize had been awarded, and whether the winner had shared their photo. It changed how we think about retail activations."
— Hisense Marketing TeamWhether it's a Spin & Win, a promoter-led retail campaign, or a social photobooth activation — Social Wiiv can design and deploy a fully accountable brand activation platform with real-time prize management, promoter oversight, and verified data capture.