RMB needed a brand activation at the WineX Expo that felt premium, memorable, and generated real qualified leads. Social Wiiv designed 4 touchscreen kiosks where guests created their very own personalised Legacy Collection wine label — a keepsake that captured their data, their story, and their interest in RMB's banking offering.
The RMB WineX Expo draws an affluent, aspirational consumer audience to the Sandton Convention Centre each year — exactly the profile RMB wants to reach. With 150+ exhibitors competing for attention across a busy 3-day event, simply showing up with branded collateral wasn't going to cut it.
RMB needed a brand activation that achieved three things simultaneously:
— Create a premium, memorable experience that felt native to the wine expo environment
— Capture qualified consumer data and generate genuine leads for RMB's banking offering
— Gather customer insights and brand understanding data while guests were engaged at the stand
"We needed an activation that guests would actually want to engage with — something that felt like a gift, not a sales pitch. The wine label turned a data capture exercise into a moment guests were proud to show off."
— RMB Brand Activation TeamSocial Wiiv designed and deployed a bespoke touchscreen activation for RMB at the WineX Expo — a personalised wine label creation experience that let every guest walk away with a printed Legacy Collection wine label bearing their own name. Four branded kiosks were positioned across the RMB stand, each running the same custom-built touchscreen app that guided guests through the full journey in minutes.
Guests began their journey by selecting from three distinct Legacy Collection wine label designs — each crafted to feel exclusive, premium, and personalised. The choice gave guests ownership of their label from the first interaction, making the experience feel curated rather than generic.
Once a design was selected, the touchscreen app guided guests through entering their personal and contact details. The registration form was concise, intentional, and always felt like part of the experience — not a separate data collection step. Guests also had the option to indicate whether they would like to be contacted by RMB to find out more about their banking offering, generating warm, qualified leads directly at the point of engagement.
After registration, the app generated a bespoke wine label in real time — combining the guest's chosen design with their personalised Name and Surname. The label was printed on-site at the stand, giving guests a tangible, branded keepsake they could attach to a bottle of wine and take home from the expo.
The printed label served as both a prize and a brand impression that left the Sandton Convention Centre with every guest — extending the RMB brand touchpoint long after the event had ended.
While the label was being printed, the touchscreen app transitioned seamlessly into a series of survey questions. Designed for the dwell time of the print process, the survey gathered valuable customer insights and brand understanding data for RMB — converting waiting time into intelligence without feeling like a separate exercise.
Guest approaches one of 4 touchscreen kiosks and browses 3 custom Legacy Collection designs, selecting the one that resonates most.
Guest enters their Name, Surname, and contact information — and opts in (or not) to hear more from RMB about their banking offering.
The app combines the selected design with the guest's personalised details to generate a unique, branded wine label in real time — sent to the printer.
While the label prints, the touchscreen app presents a series of short survey questions capturing brand awareness and banking behaviour insights for RMB.
Guest collects their printed wine label — a personalised, branded keepsake with their name on it that travels home with them from the expo.
Every guest who completed the wine label experience became a qualified lead — with full contact details, an opt-in decision, and a set of brand insight responses. The activation achieved a perfect one-to-one ratio between engagement and data capture, with 1,456 leads generated across the 3-day expo.
The personalised wine label format proved exceptionally effective at the WineX audience level — guests engaged not because they were asked for their data, but because they wanted a personalised keepsake. The result was a completely frictionless lead capture process with 100% conversion between touchscreen engagement and data capture.
The survey layer added a secondary intelligence stream — delivering RMB brand awareness and banking behaviour data from a high-value consumer segment at exactly the moment of maximum brand receptiveness. Four kiosks operating simultaneously across the stand kept throughput high throughout all three evenings, from 5pm to 9pm daily.
"Every single guest who interacted with the kiosk walked away with a personalised wine label — and we walked away with a lead. The survey data was a bonus we hadn't anticipated would be this rich."
— RMB Brand Activation TeamWatch the RMB WineX activation — personalised wine label creation across 4 touchscreen kiosks at the Sandton Convention Centre, delivering 1,456 branded Legacy Collection labels and qualified leads across 3 days.
Whether it's a wine expo, consumer festival, corporate showcase, or retail event — Social Wiiv can design and deploy a personalised brand activation that captures real leads, real data, and real engagement at scale.