The Challenge
Third-party ticketing was costing Truth their data, their margin, and their customer relationships.
Truth Nightclub was using third-party platforms like Howler to manage their event ticketing. On the surface this worked — events went on sale and tickets were sold. But beneath that, Truth was operating blind. Third-party platforms retain control of customer data, meaning Truth never had full access to the email addresses, phone numbers, and purchase histories of the people attending their events. Every ticket sold was building someone else's database, not their own.
The cost structure also didn't add up. Per-ticket transaction fees to third-party platforms were eating into margins, and the features available — pricing control, promoter management, access control, sponsorship advertising — were either unavailable or required additional platform costs. Truth needed to own their ticketing infrastructure outright.
"Every ticket sold on a third-party platform is a customer relationship you don't own. Truth wanted to change that — and build a platform that would let them market to, reward, and control access for their own audience."
— Social Wiiv Platform Team
The brief called for a fully white-labeled ticketing platform — Truth's domain, Truth's branding, Truth's data — with sophisticated ticketing mechanics (phased pricing, bundles, upgrades, ticket allocation), an online promoter commission system, a built-in email marketing tool, banner ad placements for brand sponsors, and a fraud-proof QR-based access control system at the door.
The Solution
A complete, owned ticketing ecosystem — built and branded for Truth.
Social Wiiv designed and deployed a full-stack white-label ticketing platform for Truth — covering everything from event creation and payment processing through to promoter commissions, email campaigns, banner advertising, and door access control. Six integrated components, one platform, zero third-party dependency.
White Label — Custom Domain & Branding
1. White Label Platform
The entire platform runs on Truth's own custom domain — not a Social Wiiv subdomain, not a Howler embed. Every touchpoint — from the event listing page through to ticket purchase confirmation — carries Truth's branding, colours, and typography. Customers interact with a Truth product throughout, and all data flows directly into Truth's CRM.
Custom Domain
Platform served on Truth's own domain — fully owned, no third-party branding visible
Custom Branding
Truth's colours, fonts, and logo applied across all screens, emails, and QR outputs
Full Data Ownership
Every registration, purchase, and interaction feeds Truth's own customer database — not a third-party's
2. Ticketing Platform & Ticket Options
The core ticketing engine was built with the full complexity of a venue like Truth in mind — phased pricing that auto-advances, multiple ticket types, bundle configurations, per-order limits, ticket allocation to friends via WhatsApp, and the ability to upgrade a ticket after purchase.
Adumo Payment Gateway Integration
Full Adumo payment gateway integration for secure card processing. Truth can pass transaction and processing fees directly to the customer — keeping the ticket price clean and eliminating platform cost absorption.
General Access — Phased Pricing
Early Bird
Opens first · Auto-advances on sell-out or date
Phase 1
Opens after Early Bird closes
Phase 2
Opens after Phase 1 closes
Door
Final phase — walk-in price
Each phase has its own start date, end date, and ticket allocation. If a phase sells out before its end date, the platform automatically opens the next phase — no manual intervention required. Phases can also be configured to close by date even if not sold out.
Ticket Types
Standard admission ticket with up to 4 configurable pricing phases — Early Bird, Phase 1, Phase 2, and Door. Each phase auto-advances on sell-out or expiry date.
Premium admission tier with its own allocation and pricing. General Access holders can upgrade to VIP post-purchase and pay only the price difference.
Bundle ticket — e.g. 6 admission tickets + 1 Spirit Bottle or Drinks Tab included in one price. Additional tickets within the bundle are distributed to guests via WhatsApp.
Ticket Limitations — set the total number of tickets per ticket type, and the maximum number of tickets a single customer can purchase per order
Ticket Allocation & WhatsApp Transfer — if a customer buys multiple tickets or a bundle, additional tickets can be sent to friends via WhatsApp link. Friends must register on Truth to accept — linking the ticket to their own Truth Passport
Ticket Upgrade — customers can upgrade their ticket type post-purchase (e.g. General Access → VIP) and pay only the price difference directly through their account
3. Full CMS & Banner Advertising
Truth's team manages the entire platform through a full content management system — creating and editing events, managing ticket types and allocations, and publishing banner ad placements for brand sponsors without requiring any developer involvement.
Unlimited Events
Create and manage as many events as needed — each with its own ticket types, pricing phases, and allocations
Banner Ads — Static, Animated & Carousel
Upload static images, animated GIFs, or rotating carousel banners. Each banner has a custom URL, with view and click stats tracked automatically
4. Email Campaigns
Built directly into the platform, Truth's email campaign tool gives the team a full email marketing suite — with HTML template uploads, merge field personalisation, audience targeting, and delivery analytics — all sending from the Truth brand, to Truth's own first-party database.
Unlimited email campaigns — no send limits or monthly caps
Upload custom HTML email templates — pixel-perfect branded campaigns
Merge fields — personalise emails with first name, ticket type, event details and more
Targeting — segment campaigns by ticket type, event, registration date, or opt-in status
Full send stats — Delivered, Bounced, Opened, and Unsubscribed tracked per campaign
5. Online Promoters & Commission System
Truth's team onboards online promoters who drive ticket sales via their own promo codes and custom URLs — earning commission on every ticket sold through their link. A two-tier manager/promoter structure keeps commissions organised and payable through the platform.
6. Access Control & QR Code Scanner
Every ticket purchased is linked to the buyer's Truth Passport — a dynamic QR code that refreshes every 30 seconds. This means screenshots don't work, sharing the QR code is pointless, and every scan at the door is a genuine, live ticket validation.
Truth Passport — QR Code
Each ticket is linked to a personal QR Code (Truth Passport)
QR Code refreshes every 30 seconds — screenshots are invalid
Additional tickets must be sent via WhatsApp from the ticket management portal — not shareable as a static QR
Friend who accepts a transferred ticket must register — ticket then links to their own Passport
QR Scanner — Door Access
Manage multiple staff scanner accounts from one admin panel
Guests present the live Truth Passport QR Code at the door
Staff scanner validates in real time — static screenshots will not scan successfully
Each scan is logged — preventing duplicate entry on the same ticket
Coming Soon
Facial Recognition Access Control
The next evolution of Truth's access control infrastructure will introduce a Facial Recognition App at entry points — eliminating the need for wristbands entirely and providing multi-gate, fraud-proof entry that ties each face to a verified ticket.
Face Linked to Ticket
Guest's face is scanned and linked to their ticket at registration — no wristband or QR code required at the door
Multiple Entry & Exit Points
Multiple gates can operate simultaneously — each linked to the same ticket database for instant, real-time validation
Eliminates Ticket Sharing
Face ID at the turnstile means the person entering must be the registered ticket holder — ticket sharing is technically impossible
Mounted Tablet App
Full-turnstile access control via a mounted tablet running both Face ID and QR Code scanning in the same app
The Results
11,560 registrations. 7,449 tickets sold. In just 8 months.
In less than a year since launch, Truth's white-label ticketing platform has built a database of 11,560 registered members and sold 7,449 tickets — all on owned infrastructure, with complete customer data flowing directly into Truth's CRM. Every email address, every phone number, every purchase history belongs to Truth, not a third party.
11,560
Registered members on the Truth platform
7,449
Tickets sold through the platform
8
Months since platform launch
100% first-party data — owned by Truth
The shift from third-party to owned infrastructure changed the commercial model fundamentally. Transaction fees that were previously paid to Howler are now configured to pass through to the customer — keeping ticket revenue clean. The online promoter system created an incentivised distribution network of individuals actively selling Truth tickets and earning commission. And the email campaign tool means Truth can market directly to their full registered database with no per-send costs or platform restrictions.
"11,560 registrations in 8 months — and every single one of them is a Truth customer, not a Howler customer. That's the fundamental shift. The platform paid for itself in data ownership alone."
— Social Wiiv Platform Team
The 30-second QR refresh on the Truth Passport eliminated the most common form of ticket fraud at nightclub events — screenshot sharing — without adding friction for legitimate ticket holders. Staff scanner management ensures the right access levels are in place across the full door team. And the upcoming Facial Recognition module will take Truth's access control infrastructure to a level typically reserved for stadium-scale events.
