Gamification Engine — Consumer & Employee

Play. Progress.
Earn Real Rewards.

Gamification transforms everyday interactions into rewarding, game-like experiences — using points, levels, challenges, and real-world rewards to motivate participation, build loyalty, and drive habit formation across both consumer and employee platforms.

S
7
Sarah Molefe
Level 7 — Gold Member
Rank
#3
Progress to Level 8 73%
12,450
Points
Lifetime score
840
Credits
Available to redeem
Recent Badges
Challenge Champion +250 pts
Super Referrer +150 pts
Event Explorer +100 pts
4
Core Mechanics
Points, Levels, Badges, Leaderboards
13
Consumer Actions
Every interaction earns rewards
14
Employee Actions
Performance & engagement activities
Live
Leaderboards
Real-time competitive rankings
Real
-world Rewards
Credits redeemed from rewards catalogue

Everyday Actions Turned Into Rewarding Experiences.

Gamification applies game design principles — points, progression, competition, and recognition — to non-game contexts like brand loyalty programmes and employee engagement platforms.

The result is a platform where users are motivated to participate more, return more often, and build habits around the behaviours a brand or organisation wants to encourage.

The Social Wiiv Gamification Engine powers both the Consumer Experience Platform and the Employee Experience Platform — with tailored mechanics built for each audience.

Points & Credits

Every action earns Points — your lifetime score that never expires — and Credits, your currency for redeeming rewards. The more you do, the more you earn.

Never Expire Dual Currency
User Levels

Progress through the ranks — each new level unlocks exclusive access, experiences, and premium rewards. The higher the level, the greater the privileges and benefits.

Unlock Access Premium Perks
Badges

Earn Recognition Badges for special achievements — from completing challenges to attending events. Each badge comes with bonus Points and Credits to boost your journey.

Achievement Based Bonus Points
Leaderboard

A live Leaderboard showcases top-performing users, driving friendly competition and recognition. Updated in real time — who will claim the top spot?

Real-time Community

13 Ways Consumers Earn on the Platform.

Every consumer touchpoint is an earning opportunity — from completing a profile to scanning a till slip instore. The Social Wiiv Consumer Gamification Engine keeps users engaged, spending, and coming back.

Consumer gamification is the engine behind the Consumer Experience Platform — turning buyers into loyal, engaged brand advocates.

Profile Completion

Update or complete your profile and earn points on completion. A fully completed profile unlocks additional engagement features.

Earn Points
Invite Friends

Earn points for every verified referral registration. Share your unique referral link and grow the community — and your points balance.

Per Verified Referral
Surveys

Earn points for every survey completed. Your opinions shape the brand and reward you at the same time.

Per Survey
Polls

Earn points for every poll completed. Quick, engaging, and rewarding — polls keep users returning to the platform regularly.

Per Poll
Post & Tag Challenge

Connect social accounts and earn points for every campaign post with a specified hashtag. All content is moderated before points are awarded.

Per PostModerated
Online Purchase

Earn points for every online purchase made through the platform. Shopping is rewarded — growing basket size and purchase frequency.

Per Purchase
Instore Purchase

Earn points for every qualifying instore purchase. Submit a photo of your till slip for AI-powered verification — fast, accurate, and fraud-resistant.

AI Till Slip Verify
Predict a Score

Earn points for predicting match scores across campaign-selected sports — Soccer, Rugby, Cricket. Points for correct score, close score, or predicting the winner.

SoccerRugbyCricket
Custom Games

Earn points for playing custom-built branded games and winning. Purpose-built games keep users on the platform longer and deepen brand affinity.

Play & Win
Check-ins

Check in to participating locations, outlets, events, and stores to earn points. GPS location tracking verifies each check-in in real time.

GPS VerifiedLocations & Events
Event Tickets

Earn points for purchasing event tickets through the platform. Attending events is rewarded — bridging online engagement with real-world brand experiences.

Per Ticket Purchase
Social Media Interaction

Earn points for liking, sharing, and commenting on brand social media content — aggregated from Facebook, X, Instagram, and YouTube directly within the platform.

FacebookInstagramXYouTube

14 Ways Employees Earn and Stay Engaged.

From onboarding to daily check-ins to annual milestones, the Social Wiiv Employee Gamification Engine rewards every meaningful workplace behaviour — building a culture of recognition, performance, and continuous growth.

Employee gamification powers the Employee Experience Platform — turning everyday work activities into a rewarding, social, and competitive experience.

Profile Completion

Earn points for updating and completing your employee profile — encouraging thorough onboarding and a complete directory for the whole organisation.

Earn Points
Surveys

Earn points for every employee survey completed — improving response rates and giving management better data to act on.

Per Survey
Polls

Earn points for every poll answered — quick pulse checks that keep the organisation in tune with its people and reward participation.

Per Poll
Employee Challenge

Post photos and videos on the Employee Social Feed and earn points. All content is moderated before going live — encouraging sharing while maintaining standards.

Photos & VideosModerated
Todo List

Complete the onboarding todo list and earn points. Structured onboarding tasks become a rewarding journey that gets new employees up to speed faster.

Onboarding
Daily Sentiment

Earn points for sharing how you're feeling each day. Sentiment data flows into management dashboards — and employees are rewarded simply for checking in emotionally.

Daily Check-inWellbeing
Announcements

Earn points for reading company news and announcements — driving internal communication reach and ensuring important messages are actually seen.

News & Comms
Training & Learning

Complete courses and earn points. Gamified L&D drives course completion rates — employees are intrinsically motivated to grow their skills and their points balance.

CoursesL&D
Check-ins

Check in to participating locations, events, and conferences to earn points. GPS verified — great for teams that travel or work across multiple sites.

GPS VerifiedEvents & Sites
Magazines

Read company magazines and brochures and earn points — making internal content more engaging and ensuring key publications are actually consumed.

Internal Content
Social Media Interaction

Earn points for engaging with brand social content — aggregated from Facebook, X, Instagram, YouTube, LinkedIn, Blogs, and RSS Feeds directly in the platform.

LinkedInBlogsRSS
Birthday

Earn points on your birthday — a simple but powerful recognition moment that reminds employees they are seen and valued as individuals.

Annual Recognition
Service Excellence

Earn points on your annual service anniversary — with milestone rewards that grow the longer an employee stays. Loyalty is recognised and celebrated every year.

Service AnniversaryMilestone Rewards
Operational Excellence

Earn points for Innovation, Quality, and Productivity. Reward the behaviours that drive business performance — recognised in real time, not just at annual reviews.

InnovationQualityProductivity
Appraisals & Kudos

Receive points when a peer recognises you and submits kudos. Peer-to-peer recognition is one of the most powerful drivers of engagement — now it's automated and rewarded.

Peer RecognitionKudos

Why Gamification in Loyalty Drives Success.

Gamification isn't just engagement for engagement's sake — it's a measurable strategy that changes behaviour, builds loyalty, and delivers real commercial outcomes for brands and organisations.

Boosts Engagement

Game-like elements — points, badges, mini-games — make app interactions fun and rewarding, driving daily use and keeping users on the platform longer and more often.

Builds Habits

Instant rewards and progress tracking create habit loops that increase retention. Users return daily to check progress, complete challenges, and collect rewards — habitually.

Personalises Value

Tailored challenges and level-based rewards enhance perceived value — growing basket sizes and loyalty through real-time, relevant rewards delivered in-app.

Fosters Community

Leaderboards and contests drive viral engagement and referrals. Users compete, share, and collaborate — turning individual participation into a community-powered growth engine.

Delivers ROI & Data

Gamification generates actionable behavioural insights that optimise marketing and operations. Always-on apps ensure a constant, real-time flow of first-party data.

Native App Advantage

Native apps enable seamless, real-time gamification — leveraging high mobile penetration for instant rewards and engagement, turning passive buyers into active loyal users.

Why is it successful? Native Apps enable seamless, real-time gamification, leveraging high mobile penetration for instant rewards and engagement — turning buyers into loyal users and employees into engaged contributors.

Higher Retention Increased Spend First-Party Data Daily Active Users Peer Recognition Habit Formation

Turn Every Action
Into a Reward.

Whether you're looking to engage consumers, motivate employees, or both — the Social Wiiv Gamification Engine is ready to work for your brand.